Reviving Pontiac: A Modern Rebranding Vision for 2026

What if Pontiac was relaunched in 2026?

This rebranding concept explores how a legacy automotive brand could evolve while preserving its performance-driven DNA.

Instead of redesigning just a logo, I focused on: • Modernizing the symbol for scalability • Refining typography for strength & precision • Creating a bold but controlled color system • Designing a logo system, not a single mark

Strong brands don’t rely on nostalgia — they translate heritage into clarity.

If Pontiac came back today, would this direction feel right?

I’d love to hear your thoughts 👇