Ahmed Hany
Strategic Brand Designer & Creative Director at Gate Five
Little Zee Brand Identity Design
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PONTIAC | Rebranding
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Hybrid is a new gaming smartphone product concept for MSI. Since MSI designs, develops and provides computer hardware, related products and services, including laptops, desktops, motherboards, graphics cards, All-in-One PCs, servers, industrial computers, PC peripherals, car infotainment products, etc.
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What if Pontiac was relaunched in 2026?
This rebranding concept explores how a legacy automotive brand could evolve while preserving its performance-driven DNA.
Instead of redesigning just a logo, I focused on:
• Modernizing the symbol for scalability
• Refining typography for strength & precision
• Creating a bold but controlled color system
• Designing a logo system, not a single mark
Strong brands don’t rely on nostalgia — they translate heritage into clarity.
If Pontiac came back today, would this direction feel right?
I’d love to hear your thoughts 👇
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