Brand Strategy: Finding the Right Focus
Kim Finnerty
Working with a marketing services agency, analyzed and integrated existing client consumer research to lead regional ice cream brand through brand identity definition process, from clarifying target audience to identifying brand essence and key differentiators to generating brand-appropriate activation strategy.
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Posted Apr 11, 2024
Effective strategy involves making choices, and this project was all about using existing research to identify the right focus for the brand.
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