Research & Insights: Measuring Impact
Kim Finnerty
Quantified a sponsorship agency’s impact on their client’s business by creating a focused, quantitative brand health tracker. Measured increases in key brand health measures (awareness, affinity, consideration etc.) over multiple years and worked with agency to recommend strategic and tactical next steps each year to further improve the business impact.
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Posted Apr 11, 2024
Measured the market impact of agency's sponsorship program for the client brand in order to reinforce the strategy and provide future direction.
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