Cosmetic Doctor Marketing Campaign

Dr. Nina, a cosmetic doctor based in Göteborg, Sweden, specializes in lip fillers and botox treatments. Although she relies primarily on social media for advertising, Dr. Nina needed a mobile-first website to provide comprehensive information about her services, prices, and appointment booking.

Challenges

Write Good Code was tasked with:

• Aligning the new website with Dr. Nina's social media platforms
• Creating a simple, yet complete, website that showcases her unique selling proposition and incorporates SEO best practices
• Developing a scalable, responsive content solution
• Crafting a branding strategy that highlights the high-quality, specialized treatments
• Deploying cost-effective Google Ad campaigns that comply with strict EU laws
• Tracking and analyzing data for organic growth

The SEO & Ad Campaign Results

The new website, completed in February 2021, was designed to appeal to Dr. Nina's target audience. The launch of the Google Ads campaign in March 2021 led to an immediate increase in new patients.

The campaign, which ran until February 2022 with a consistent ad spend budget, achieved click-through rates (CTR) over 3x the standard rate, proving to be a resounding success.

Conclusion

Despite the triumph of the Google Ads campaign, Dr. Nina and her partners decided to focus solely on organic traffic due to EU restrictions on advertising certain services.

The results demonstrate that Dr. Nina's clinic is now a formidable competitor in a highly competitive industry. Our successful collaboration has paved the way for continued growth and expansion.