Brand Design and Social Strategy for VIRGO

Designer and Social Lead for VIRGO, a nightlife destination in the Lower East Side that blends underground energy with curated cultural moments.

As a New Yorker, working on VIRGO was an especially exciting project. I led brand design and social strategy for the launch and ongoing events, creating a bold digital presence that captured the venue’s energy. My creative direction hit a high point when VIRGO hosted Dua Lipa’s Met Gala after-party, an iconic night that solidified the venue as a standout in NYC nightlife.