Kube City - A Hyperlocal Initiative

Overview 🔎

A hyperlocal initiative around the tier-2 cities like Noida, Bareilly, Dehradun, Lucknow, and Ghaziabad

Problem & Solution 🤝

Problem - finding the right city-specific audience.

Solution - by running homogenous campaigns based around the city's top localities and markets.

Goals/Requirements: • Cater to city-wide audience • Have a niche marketing strategy • Curate city-specific content

Process 🛣

Curate a content strategy for on-page and off-page SEO

Curate a social media strategy for Kube Noida & Kube Ghaziabad

Curate a design strategy to maintain consistency in all areas

Come up with a strategy for sales representatives

Results 🎁

1500+ organic followers on Kube Noida

Local reach of over 2000+ daily vendors across Noida

Local reach of over 1500+ daily vendors across Ghaziabad

A Kube-city mobile app for daily customers and consumers

Takeaways 📣

The hyperlocal concept can be a way forward to achieve the big numbers without crossing a lot of boundaries.