Overview 🔎
A hyperlocal initiative around the tier-2 cities like Noida, Bareilly, Dehradun, Lucknow, and Ghaziabad
Problem & Solution 🤝
Problem - finding the right city-specific audience.
Solution - by running homogenous campaigns based around the city's top localities and markets.
Goals/Requirements:
• Cater to city-wide audience
• Have a niche marketing strategy
• Curate city-specific content
Process 🛣
Curate a content strategy for on-page and off-page SEO
Curate a social media strategy for Kube Noida & Kube Ghaziabad
Curate a design strategy to maintain consistency in all areas
Come up with a strategy for sales representatives
Results 🎁
1500+ organic followers on Kube Noida
Local reach of over 2000+ daily vendors across Noida
Local reach of over 1500+ daily vendors across Ghaziabad
A Kube-city mobile app for daily customers and consumers
Takeaways 📣
The hyperlocal concept can be a way forward to achieve the big numbers without crossing a lot of boundaries.
Like this project
0
Posted Oct 7, 2022
Hyperlocal concept to build a city-wide informative marketplace and curate content for the city's homogenous audience
Likes
0
Views
2
Clients
KUBE Technologies
Staff Writer at ScoopWhoop
Desk Writer MensXP
Brand & Community - Rapid Repair
Author at Hinglish News