Brand Identity Design for Aura by Eriife
Chidiebere Peter
Verified
Project Brief
Aura by Eriife is a candle and diffuser brand inspired by the dual essence of nature and divinity. The brand sought an identity that felt calming, elegant, and spiritual, reflecting its mission to create scents that nurture the soul and elevate everyday spaces.
Composition & Symbolism
The logo captures the brand’s emotional and sensory core — a balance between nature, warmth, and divine connection.
Design Intent:
Rooted in the Yoruba name Eriifeoluwa — “proof of God’s love,” the identity embodies warmth, light, and peace.
The leaf symbolizes purity, calm, and renewal, highlighting the brand’s natural, sustainable base.
The flame signifies divine warmth, passion, and illumination, tying back to the candle’s essence.
The wordmark integrates both icons seamlessly, creating a sophisticated yet organic structure.
Result
A refined, meaningful brand identity that feels warm, soulful, and timeless, positioning Aura by Eriife as a premium home-fragrance brand that translates scent into emotion and light into love.
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What the client had to say
Absolutely love my new brand! Peter took my ideas for Eriife & elevated them beyond what I imagined. Clean, premium, & so thoughtful. Great Communication. Great Figma Expert (learnt few new tricks 😁). Truly impressed! Highly recommended!
Anthonia Appah, Poka Cakes
Nov 14, 2025, Client
Posted Nov 6, 2025
Developed a refined visual identity for Aura by Eriife, a contemporary candle and diffuser brand inspired by natural serenity and spiritual connection.
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Timeline
Oct 30, 2025 - Ongoing
Clients
Poka Cakes
