Pinjam Yuk Mobile App user centric re design

This project is about improving Pinjam Yuk Mobile P2P Lending app by solving users’ pain points throughout using the product.

To maintain the confidentiality of the project, kindly reach out to me for a comprehensive presentation of the full case study.

Conduct user research to find pain points of the application

Brainstorm & Iterate multiple solutions

Ideate design based on solutions

Test solutions through Usability Testing

Finalize designs and release

During my work period, there are a large number of complaints and inquiries regarding the app, here are some summaries of the complaint

Loan repayment error

How to pay for loan

Disbursement issue

To understand the problem more, the following research methods were conducted:

User Interview from customer service team, collection team and business team

UX Analytics (Analyzing User path in the app - see where user converts and drop-off)

Workshops to brainstorm potential problems and solutions

Design iteration and usability testing

Here are some of the problem that i've found during the stakeholder and user interview regarding the app, however, during the confidentiality of the research, i am not allowed to disclose the information to public.