Pinjam Yuk Mobile App UX Research and design on Behance
Willson Daiichi
Pinjam Yuk Mobile App user centric re design
Overview 🔎
This project is about improving Pinjam Yuk Mobile P2P Lending app by solving users’ pain points throughout using the product.
To maintain the confidentiality of the project, kindly reach out to me for a comprehensive presentation of the full case study.
My Role:
Conduct user research to find pain points of the application
Brainstorm & Iterate multiple solutions
Ideate design based on solutions
Test solutions through Usability Testing
Finalize designs and release
Problem & Solution 🤝
During my work period, there are a large number of complaints and inquiries regarding the app, here are some summaries of the complaint
Top Inquiries & Complaints
Loan repayment error
How to pay for loan
Disbursement issue
Problem breakdown
To understand the problem more, the following research methods were conducted:
User Interview from customer service team, collection team and business team
UX Analytics (Analyzing User path in the app - see where user converts and drop-off)
Workshops to brainstorm potential problems and solutions
Design iteration and usability testing
Here are some of the problem that i've found during the stakeholder and user interview regarding the app, however, during the confidentiality of the research, i am not allowed to disclose the information to public.
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Posted Jul 13, 2023
A cutting-edge P2P lending mobile app that revolutionizes access to financial resources and fosters direct lending relationships, empowering individuals.
