Fashion Retailer Loyalty App, Ux and UI design

I did the original project as a one-week UX design session in a team of two that I led. Our goal was to find a solution that would enhance the use of a loyalty program of a large fashion retailer store. I led the UX design steps and my colleague was responsible for the execution of wireframes and UI. We did some research, synthesized it into persona and hypothesis, created user flows, wireframes, screen flows, UI, and finally a prototype that we tested to prove our assumptions. After some tweaks of copy, tests were completed successfully. For the sake of NDA, I created this case study with new, debranded UI, wireframes, and prototype. I‘ve chosen Peek & Cloppenburg as a random but similar brand. UX deliverables that are presented are original ones from the project. My role: - Team lead - Project management - UX research: User interviews - Affinity map - Persona - Feature prioritization and MVP - User flow - Screen flow - Wireframes - UI - Prototype - Usability testing - Sales pitch