Omnichannel Voice User Interface UX Concept

Treepee is a conceptual exploration of solutions that are becoming available with the development of voice user interfaces (VUI). I have created it as an answer to the challenge: create a solution that will simultaneously encourage diminishing off the environmental footprint and boost sales of a BMW i3 with electric propulsion. I have created a VUI driving assistant, Treepee, that gives the driver voice feedback on their driving performance. Although it is mainly a VUI solution, it does have a visual interface as well as a backup. The assistant works similar to digital detox apps - the driver “plants a tree” and helps it grow with eco-friendly driving patterns. My role was: - UX concept - UX documentation - Storyboard - User flows - Screen flows - MVP approach - High fidelity UI to test accessibility and character design - Character design - Illustration - Gamification concept - Marketing guidelines