A SaaS platform to track, score, and convert event leads
Problem
Event teams invest heavily in offline and hybrid events—but struggle to measure real ROI.
Common challenges included:
Leads scattered across spreadsheets, CRMs, and tools
No clear visibility into lead quality or intent
Difficulty connecting offline events to campaign outcomes
Manual follow-ups without prioritization
Lack of actionable insights post-event
As a result, teams collected leads but failed to convert them efficiently.
Agitate
Without structured lead intelligence:
High-quality leads get lost among low-intent ones
Sales teams waste time chasing unqualified prospects
Marketing teams can’t prove event impact
Offline events feel disconnected from digital campaigns
Decision-making relies on gut feeling instead of data
Events become expensive brand exercises rather than measurable growth channels.
Solution
I designed an Event Management SaaS Dashboard and a Mobile App that transforms raw event data into actionable lead intelligence.
The platform centralizes event leads, scores them based on engagement and intent, enables targeted campaigns, and tracks offline event performance—all in one place.
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Posted Dec 30, 2025
Designed a SaaS dashboard that turns event leads into insights, scores prospects, runs campaigns, and tracks offline event ROI.