Pax – Email Campaigns + Flows

Pax, a non-alcoholic beverage mixer startup, contacted me to help them establish an Email Design Template, as well as build their core email flows:

Welcome Flow – This flow shares the brand story, nurtures your new subscribers, highlights your USP, and most importantly... converts new subscribers into customers within the first 7-10 days.

Abandoned Cart Flow –  It segments customers based on certain criteria to reduce abandoned carts and increase recovered revenue.

Browse Abandonment Flow – This turns casual browsers into buyers, without being pushy or salesy.

Post-Purchase Flow – Built to drive new and existing customers back to your website and shop with you again, as well as properly introduce them to the brand and get them further integrated into your content.

As a new brand, they had limited content and assets – but we were able to pull through and build some well-designed email flows.