I helped manage email marketing campaigns in Klaviyo for an 8-figure Men's Leather Goods Brand (wallets, belts, etc.) during Black Friday and the holiday season.

We sent out a number of emails promoting their different belt and wallet SKUs to their older men's audience who wanted to enjoy higher-quality accessories that would last a long time.

Wrote an email about Indiana Jones that drove a 71% open rate (the highest they ever had) and drove revenue numbers comparable to sales events.