Value-Based Campaign Optimization Implemented a value-based
Juliana Balasini
Value-Based Campaign Optimization
Implemented a value-based optimization strategy for paid acquisition campaigns in Mexico. By improving bidding signals and aligning media investment with customer value, the project increased ROAS by 10%.
Like this project
Posted Sep 1, 2026
Value-Based Campaign Optimization Implemented a value-based optimization strategy for paid acquisition campaigns in Mexico. By improving bidding signals and ...
