Scaled SMB acquisition for a
Juliana Balasini
Scaled SMB acquisition for a leading Latin American fintech by redesigning the paid media strategy for its Smart POS product in Mexico. Through Meta Ads, audience segmentation, creative testing, and CRM alignment, we increased SMB market share by 10% while turning ROAS from negative to consistently positive.
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Posted Jul 31, 2026
Scaled SMB acquisition for a leading Latin American fintech by redesigning the paid media strategy for its Smart POS product in Mexico. Through Meta Ads, aud...
