Redesign of the Bilbostack website and branding, as well as "La previa," to modernize them and attract young programmers to attend the Bilbao conference.

This project involves redesigning the website and branding for Bilbostack, a technology conference, and its pre-event "La previa." The main objective was to update and modernize all visual and functional elements of the website to make the conference more appealing to young programmers, a key audience for the event.

The redesign aims to convey a fresh, professional image that aligns with current trends in the tech industry. The original website and logo were outdated, making it hard to attract a younger audience. The previous logo was poorly executed and needed resizing and the removal of transparency. Additionally, the website felt outdated and was not user-friendly for younger users, giving the impression that the conference topics were also outdated.

The project focused on creating a more dynamic and accessible visual identity, with an intuitive interface that enhances navigation and an aesthetic that reflects innovation and energy. With this redesign, Bilbostack and "La previa" aim to capture the attention of the new generation of programmers, generating interest and facilitating their participation in these key industry events.