RC Events Co is an events company in California. With a need to define a unique visual identity as it looks to expand. I worked closely with the business owners to establish a brand kit they could use across marketing and brand materials.

With the focus of their business being within the suburbs, it was important to identify a trendy and friendly color palette that could resonate with their demographic. Through the use of earthy colors, metallic details, and organic shapes we arrived at their brand's identity.

The logo established the foundation of the brand's style using a modern and unique typeface. I integrated the brand's metallic texture along with a stylized slogan.

To complement the rustic theme, I included a functional font to complete the brand's library.