At the intersection of fintech and social networking, Startag emerged as a pioneering mobile platform designed to streamline cryptocurrency transactions and foster a vibrant community of creatives. As the head of product and of Creative, I played a pivotal role in shaping the brand's identity, product management and roadmap, and comprehensive branding strategy.
My tenure at Startag was marked by the creation of a robust web3 app complete with a new logo and type system, thorough identity guidelines, brand activations at Art Basel and NFT NYC, web and paid media content, and over 128 user-focused screens designed for both Android and iOS complete with a robust component and design system in Figma.
Role
Product Design & Creative Director
Duration
1 1/2 years
Credits
Chief of Operations / Blake CommagereProduct Designer / Erik PetteeJunior Designer / Kirsten DivitoTechnical Lead / Pavlo Liapin
0 likes · 1 view · Sep 11, 2026
Led product and creative for Startag: built a web3 app, new logo and type system, identity guidelines, brand activations, and 128+ user screens.
