Pure Practice AU| Social Media Content Design

Pure Practice is Australia's first non-toxic, certified biodegradable yoga mat with built-in antibacterial protection. The Brand is focused on the wellness of its customers as well as the Planet

Andrea approached me to redesign Pure Practice AU’s Instagram feed. She was unhappy with its current look and wanted a cohesive, visually appealing page that reflected the brand’s calming, wellness-focused colors. In addition to the Instagram overhaul, she requested reusable text post templates and a couple of banners for her Facebook page to ensure a consistent brand presence across platforms.

I transformed Pure Practice’s Instagram into a clean, cohesive feed, reflecting the brand’s calming color scheme. The new design aligns with the brand's holistic identity, using soft tones and balanced layouts that evoke peace and wellness.

The reusable text post templates were designed to be both functional and on-brand, allowing for easy updates while maintaining consistency across all content.

For Facebook, I designed a series of banners that aligned with the newly refreshed Instagram look, keeping the same color schemes and similar visuals to ensure a unified presence across platforms.