Pasterio | Brand Identity Design

Pasterio is a home-based, luxury dessert brand offering handcrafted treats with a personal touch. The brand needed an identity that reflected the founder’s love for bespoke desserts and captured the warmth and elegance of her creations.

The vision for the brand identity was to blend playfulness with the refined charm of traditional French patisseries, making the brand stand out in a competitive market

The creative direction for Pasterio's brand identity was inspired by soft pastels, reminiscent of cozy French bakeries, and incorporated a fun twist on classic dessert branding.

The color palette featured soft pink and green tones with gold accents, exuding both warmth and luxury. This design approach helped bring out Pasterio’s personality—elegant yet playful, sophisticated yet approachable.

The brand visuals, including the logos and patterns, captured this blend, while the print collateral added a personalized touch for an elevated customer experience.