We have been tasked with creating a captivating social media promotion strategy to attract attendees for eXp's upcoming events in Europe. Our goal is to craft innovative and attention-grabbing designs that will effectively showcase the event's unique features and encourage individuals to participate.

In order to assist our client with promoting their events, we took into account the unique and appealing locations where these events would be held. As such, we designed a comprehensive promotional campaign that would highlight the beauty and excitement of the host cities - Seville, Paris, Lisbon, and Florence - and the experiences attendees could expect to have while there.

Our approach involved the use of visually stunning, oversized pins placed strategically in proximity to some of the most iconic tourist attractions in each city. These pins serve as eye-catching landmarks that immediately draw attention and help to establish a connection between the events and the host locations. Additionally, we developed social media content that would be shared across multiple platforms including Instagram, Facebook, and LinkedIn. Our social posts featured engaging images and catchy captions that highlight the events' unique offerings and the host city's attractions.

We recognize that email marketing is a highly effective means of communicating with potential attendees, so we also designed a series of custom emails that incorporate our promotional campaign's overall theme and messaging. These emails would be distributed to individuals who have shown interest in the events, as well as those who have attended similar events in the past.

Finally, to maximize the potential of our promotional efforts, we created a custom landing page that would be linked to all of our social media posts and email communications. The landing page features an interactive map that highlights the events' locations and surrounding attractions, as well as detailed information about the events themselves. Our goal is to provide potential attendees with an engaging, visually appealing, and informative experience that inspires them to register for these events and share their excitement with others.