Simplifying Information and Improving User Experience

Pinang Flexi is a cash loan product offered by Bank Raya to meet various user needs. This product offers loans for workers who have payroll accounts with BRI or Bank Raya, with a maximum offered amount of 25 million rupiah and installments over 18 months. This project introduces how the loan system works with an auto-debit feature through the user's payment account, offering an appealing visual and user experience.

Information Architecture, UX Design, UI Design, Prototyping

Bank Raya, Digital Banking, Lending

In line with the Pinang Flexi product's purpose, users primarily seek information about loan details, monthly installments, and monthly due dates.

It's important to remember that some users place significant importance on due dates and installment details, as this concerns "money," which is very sensitive for a loan-based product service.

Therefore, the information on this page is not sufficiently highlighted for the information needed by users.

As Flexi is one of Bank Raya's products, we want to display information that is informative and user-friendly.

One aspect of user psychology is wanting to know whether their goals can be easily achieved or if they will be frustrated by not displaying the information they need.

We can call this a UX Dark Pattern, and it's our biggest challenge to display relevant information on one page with good visuals and experience.

How might we highlight information based on user needs?

How might we group valuable information for users on a single page?

How might we create an appealing visual experience for users?

Full process and works, check here: website.