Abandoned Cart Recovery Email Flow
Beyond Emails
The Problem
A high-intent audience was initiating checkout—yet nearly half of them dropped off before completing their purchase. Despite strong product demand, thousands of dollars in potential revenue were being left behind daily.
There was no structured abandoned cart follow-up. No segmentation. No behavior-based strategy. Just silence.
The Solution
We designed a 4-day dynamic abandoned checkout flow that prioritized timing, behavior-based logic, and emotionally resonant copy. The goal: convert hesitation into revenue without sounding robotic or pushy.
Strategic Touchpoints
Wait: 15 Minutes After Checkout Initiation
Why: Filters out accidental exits and targets only high-intent visitors.
Email #1 – “RE: Did you forget this?”
Trigger: Sent to users who haven’t completed checkout after 15 mins.
Tone: Personal, informal, mimics a real reminder.
Performance:
Open rate: 62.9%
Click rate: 5.8%
Placed order: 3.6%
Revenue: $7.28K
Wait: 20 Hours Conditional Split:
If placed order → exit flow.
If opened but didn’t convert → proceed to Email #2.
If didn’t open → still proceed, but with a slightly different subject line.
Email #2 – “Your skin asked for this ”
Trigger: 20 hours after Email #1, only if no purchase.
Tone: Benefit-driven, emotionally resonant.
Performance:
Open rate: 72.6%
Click rate: 2.3%
Placed order: 1.7%
Revenue: $2.81K
Wait: 24 Hours Conditional Split:
If still no purchase, continue.
If placed order, exit the flow.
Email #3 – “25% OFF - It’s yours 💙”
Trigger: Sent 24 hours after Email #2.
Tone: Urgency + incentive (exclusive discount).
Performance:
Open rate: 57.9%
Click rate: 4.6%
Placed order: 1.7%
Revenue: $3.14K
Wait: 48 Hours Final Condition Check:
If purchased → exit.
If not → final nudge.
Email #4 – “The Derms LOVE us”
Trigger: 48 hours after Email #3.
Tone: Social proof + trust (dermatologist credibility).
Performance:
Open rate: 53.6%
Click rate: 0.6%
Placed order: 0.7%
Revenue: $1.21K
Results Snapshot
23,000+ customers entered the flow
$20K+ recovered in 4 days
Placed order conversion rate as high as 3.6%
Open rates consistently over 50%
Strategic A/B tested subject lines, sending times, and copy
Highlights & Wins
Segmentation Logic: Conditional splits ensured that only non-buyers advanced through the flow.
Tone That Connects: From playful ("Your skin asked for this") to urgency-driven ("LAST CALL"), the copy mimicked real human touchpoints.
Time Optimization: Most conversions happened within the first 24 hours—our structure capitalized on this urgency window.
Revenue Clarity: We tied every email to placed order metrics, not just opens or clicks.
Insight
This flow proves that strategic email automation can quietly become one of your most profitable growth levers. You don’t need more traffic—you need to recover the intent that’s already there.
By aligning timing, tone, and behavior-based logic, we turned abandoned carts into a $20K+ revenue win—without a single ad dollar spent.
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Posted Jul 15, 2025
Designed a 4-day email flow to recover abandoned carts, generating $20K+ revenue.
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Timeline
Jun 25, 2025 - Jun 29, 2025
