Early Access Email Campaign

Overview: Clean Skin Club launched a 4th of July early access sale with 20% off everything using code JULY4. The campaign went to over 228k recipients and featured a bold header, stacked offers (including a free gift + referral incentive), and clear early-bird urgency.

Strong Engagement Right Out the Gate A 67% open rate shows the subject line and timing landed perfectly with the audience.

High-Value Buyers Despite the low click rate, the buyers who did convert spent big — over $53 AOV and $25k+ in revenue.

Clean Deliverability Bounce, spam, and unsubscribe rates were all well within healthy benchmarks, keeping sender reputation intact.

This campaign generated strong revenue from a relatively small subset of buyers — proving the value was there, but not fully unlocked. With some message tightening and click optimization, there's a clear path to even stronger performance next time.