Zero to Launch: Building Alamyn’s Complete Digital Foundation

When Alamyn first came to me, they had big ideas and a brand book, but no digital presence yet. No website, no backend systems, no customer journey mapped out. Just vision, passion, and the raw ingredients to work with.

They wanted more than a simple website. They needed a complete system that could take them from “just getting started” to having a scalable foundation for courses, coaching, and future launches.

Since we were building from the ground up, I began with strategy. Over detailed questionnaires and discovery calls, we clarified:

The brand story and positioning

The target audience

Core offers and enrolment goals

This gave us the roadmap for everything that followed, marketing, copy, design, and Kajabi setup.

From there, I created all the sales-focused website copy, starting with a messaging framework that tied everything together. The goal was clear: copy that connected, built trust, and made taking the next step irresistible.

I also suggested supporting elements like testimonials, FAQs, and opt-ins, ensuring every page worked strategically, not just visually.

Next, I built out wireframes and flowcharts to map the customer journey from discovery to enrolment. This made sure every touchpoint supported conversions.

Alongside the structure, I provided design direction to keep the look consistent, professional, and emotionally resonant with Alamyn’s audience.

With the vision approved, I spent the next months bringing it to life in Kajabi. I created a responsive, SEO-friendly website and landing pages, then went deeper into the backend to set up everything needed for a smooth-running business:

Branded email templates

A complete course framework

Coaching product setup

Automated checkout pages with onboarding

Event setup for future marketing campaigns

This wasn’t a quick handoff. For four months, we worked side by side with two structured review rounds and constant communication via Slack. That collaboration made the process transparent, supportive, and stress-free, exactly how I like to work with clients.

By the end, Alamyn had gone from “nothing but a brand book” to a complete digital foundation. The results included:

A clear marketing strategy tied to their offers

Persuasive messaging across every page

A customer journey mapped and optimised for conversions

Consistent visuals and design direction

A fully set-up Kajabi backend for courses, coaching, sales, and emails

SEO and analytics tracking for growth

This project is one of my favourites because it shows the power of building from the ground up. In four months, Alamyn went from vision to reality, gaining not just a website, but a scalable system that now powers their business with confidence.