From Artist to Educator: Krissy’s First Live Course Launch

Krissy Mats, a talented artist, came to me with a dream: she wanted to share her knowledge by creating a course. She had been following Amy Porterfield and wanted to run a launch just like Amy’s.

Since I also follow Amy Porterfield — and instantly connected with Krissy’s art — we clicked right away. From there, we decided to work together on building her very first live launch.

We mapped out the full funnel, following a proven launch framework:

Opt-in page + thank-you page

Free, value-driven live webinar

Nurture email sequence

High-converting sales page

Checkout + onboarding system

The goal: create a clear customer journey that built trust, overcame objections, and made the decision to enrol simple.

Opt-in pages that sparked curiosity

A nurture email sequence that built connection

A sales page designed around benefits, social proof, and urgency

Checkout copy that reduced friction and inspired confidence

Post-purchase emails to welcome new students warmly

I built everything in Kajabi and Demio, complete with automations to segment leads, trigger emails, and support a smooth live launch.

Over the course of the project, we worked through two structured review rounds and kept communication flowing in Slack. This made the process collaborative, supportive, and stress-free for Krissy as she prepared for her launch.

Krissy walked away with a complete, ready-to-run funnel that included:

A clear step-by-step customer journey

Copy tailored to her audience’s needs and objections

Consistent, conversion-optimised design

A fully automated backend to support her launch