Empowering Sales Funnel for Women in Automotive

This project was an absolute joy to work on.

Megan is doing important work. She creates resources and courses that empower women to confidently buy, understand, and maintain their cars without being talked down to, overcharged, or misled. Her mission is all about replacing confusion and intimidation with knowledge, clarity, and confidence, so women truly understand what they need when it comes to their car.

I loved this project because it wasn’t just about building a funnel, it was about supporting a movement that helps women trust themselves, ask better questions, and stop being scammed in an industry that hasn’t always been welcoming or transparent.

I built a complete, conversion-focused funnel, designed to guide new leads seamlessly from first touchpoint to purchase, while staying aligned with Megan’s values and voice.

A lead magnet entry point designed to attract and educate

Strategic upsells that added value without pressure

A high-converting sales page that clearly communicated the transformation

A 72-hour urgency sequence using a deadline funnel to ethically drive action

I supported Megan across both strategy and execution, including:

Copywriting for the full funnel, ensuring the messaging felt empowering, clear, and supportive rather than pushy

Structuring the funnel flow to feel intuitive and trust-building

Designing the entire funnel inside her beautiful, feminine branding, making sure every touchpoint felt cohesive and aligned with her brand identity

The end result was a funnel that:

Educates first, sells second

Builds trust with women who want to feel informed rather than overwhelmed

Supports Megan’s mission while creating a scalable, automated sales system

This project perfectly combined purpose-driven messaging, thoughtful funnel strategy, and strong design, and I genuinely loved being part of bringing Megan’s vision to life.