Building Trust Through Design for Maggard Elder Law
Mahfizur Rahman
Building Trust Through Design for Maggard Elder Law
Client: Maggard Elder Law
Industry: Legal Services – Elder Law & Estate Planning
Platform: WordPress
Goal: Build credibility, encourage consultation bookings, and simplify education for elder law clients.
💡 The Challenge
Estate planning isn’t just legal, it’s emotional. When Attorney Nick Maggard approached us, his goal was clear: create a website that felt human, built trust immediately, and gently guided visitors toward making the first step, booking a consultation.
He had decades of experience and a heart for service, but his old site didn’t reflect the warmth, clarity, or expertise that families needed when dealing with aging, illness, and long-term care concerns.
🔍 The Strategy
We took a human-first, clarity-driven approach to design. We knew this site wasn’t for tech-savvy millennials, it was for families navigating difficult decisions. So, our priorities were:
Clear Navigation: Easy access to services like Medicaid Planning, Power of Attorney, and Estate Planning.
Live Chat Integration: Added to help hesitant visitors get answers quickly.
Story-Based Copywriting: Focused on “protecting your family” rather than just listing legal services.
Education First: Created space to promote in-person seminars and make complex topics approachable.
Mobile-Responsive: Seniors and families could navigate the site easily on any device.
What We Delivered
A WordPress website with custom layouts tailored to senior audiences
Easy-to-understand service pages and FAQ sections
Seamless Live Chat integration
Built-in contact forms & event sections to promote upcoming seminars
Visuals and color palette that convey calmness, security, and trust
✅ The Result
Within weeks of launch:
Seminar sign-ups increased significantly
Visitors reported the site was “easy to understand and reassuring”
The firm received more consultation requests through the new website than the previous version ever had
The Maggard Elder Law website now acts as more than a brochure—it's a digital handshake. It reassures, educates, and converts.
🔧 Tools Used
WordPress – for flexible, client-editable backend
Divi builder – to speed up layout creation with pixel-perfect responsiveness
Tawk.to Live Chat – for real-time support
RankMath SEO – basic setup for search engine visibility
💬 Client Feedback
“This new website feels like us. It speaks to our clients the way we do in person. We’ve had more conversations started through the website than ever before.”
— Nick Maggard, Attorney & Owner
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Posted Jun 23, 2025
Designed a trust-building WordPress site for Maggard Elder Law.
