Industry: Legal Services – Elder Law & Estate Planning Platform: WordPress Goal: Build credibility, encourage consultation bookings, and simplify education for elder law clients.

Estate planning isn’t just legal, it’s emotional. When Attorney Nick Maggard approached us, his goal was clear: create a website that felt human, built trust immediately, and gently guided visitors toward making the first step, booking a consultation.

He had decades of experience and a heart for service, but his old site didn’t reflect the warmth, clarity, or expertise that families needed when dealing with aging, illness, and long-term care concerns.

We took a human-first, clarity-driven approach to design. We knew this site wasn’t for tech-savvy millennials, it was for families navigating difficult decisions. So, our priorities were:

Clear Navigation: Easy access to services like Medicaid Planning, Power of Attorney, and Estate Planning.

Live Chat Integration: Added to help hesitant visitors get answers quickly.

Story-Based Copywriting: Focused on “protecting your family” rather than just listing legal services.

Education First: Created space to promote in-person seminars and make complex topics approachable.

Mobile-Responsive: Seniors and families could navigate the site easily on any device.

A WordPress website with custom layouts tailored to senior audiences

Easy-to-understand service pages and FAQ sections

Seamless Live Chat integration

Built-in contact forms & event sections to promote upcoming seminars

Visuals and color palette that convey calmness, security, and trust

Within weeks of launch:

Seminar sign-ups increased significantly

Visitors reported the site was “easy to understand and reassuring”

The firm received more consultation requests through the new website than the previous version ever had

The Maggard Elder Law website now acts as more than a brochure—it's a digital handshake. It reassures, educates, and converts.

WordPress – for flexible, client-editable backend

Divi builder – to speed up layout creation with pixel-perfect responsiveness

Tawk.to Live Chat – for real-time support

RankMath SEO – basic setup for search engine visibility

“This new website feels like us. It speaks to our clients the way we do in person. We’ve had more conversations started through the website than ever before.” — Nick Maggard, Attorney & Owner Visit Maggard Elder Law