Creative Typography for HR Brand of EdTech Startup

Algorithmics is an international school for children. Online or offline, kids learn math and programming. More than 1 million graduates in 90 countries had their start at coding in Algorithmics.

More than 500 employees from across the world work for Algo. This project set up the Algo HR brand. it should be vivacious, dynamic, yet serious sometimes, but everytime inspiring the team to move forward. We combined our main brand’s identity and added a bunch of emotions by lettering. The lettering is quite digital, as the product does, bold and upbeat.

First, the slides templates for weekly meeting were designed. Typography meets funny GIFs there — time to work, but work could be fun too, right?

And here are additional letterings I’ve made to spot non standard layouts.

Also for yearly meeting of CIS partners I designed a stickerpack