Barke - Brand Identity and Packaging Design

| BARKE BRAND IDENTITY |

Barke is a bold, gaming-inspired dog food brand redefining mealtime with real ingredients, fun flavors, and playful packaging. Say goodbye to bland Barke delivers premium, healthy dog food that fuels your pup with flavor, nutrients, and next-level tail wags.

Welcome to the Glimpse of official brand guide for Barke where bold flavor meets playful identity. This comprehensive document spans over 30 pages and serves as the backbone of our visual and verbal communication. Inside, you'll find everything from our logo usage, color palette, and typography system to packaging styles, tone of voice, and social media direction.

Barke’s packaging is more than just a container it’s a statement. Every element, from layout to color to quirky copy, is designed to reflect the brand’s playful, gaming-inspired spirit while communicating trust, nutrition, and fun. Our packaging system balances vibrant visuals with clarity, making it shelf-ready and scroll-stopping. This section includes guidelines for flavor-based color codes, hierarchy of information, iconography, material specs, and print considerations to ensure every Barke product looks and feels like part of the same energetic universe.

Thanks for scrolling! Barke was more than a branding project it was a chance to redefine what dog food could look and feel like. From bold packaging to a playful tone of voice, every detail was crafted to delight both pets and their humans. If you enjoyed this project or would love to collaborate on something just as fun (and a little rebellious), I’d love to connect!