Turn It Blue Ad Campaign

Turn It Blue is a political CRM that also offers ad services. After great initial success, Turn It Blue wanted to expand their platform nationally.

Turn It Blue put together a marketing strategy and now needed various assets for explaining their services to their target audiences. These assets had to be eye-catching, but also clearly show the Turn It Blue brand

I made three animations for Turn It Blue: a trade show animation, a website animation and a white label animation.

Turn It Blue had strong iconography, so I expanded upon it and used it heavily in our animations. This technique not only created a cool background aesthetic, but it also greatly increased visual communication with the audience.

Turn It Blue said there trade show animation was very effective in drawing their clients to their booth. They also continue to use my animations and icons on their website