Halden Supply Watches

About the Project The project focused on creating the visual identity and atmosphere for the fictional men's watch brand Halden Supply. Brief provided by @briefclub on IG.

Goal Establish Halden Supply’s presence within a refined, urban universe.

Strategy To meet this challenge, a visual identity was developed and applied across various touchpoints—from logotype, colors, and packaging to urban signage and digital content.

The Logotype: Typographic, modern, and distinctive, the logotype is paired with a strong monogram inspired by watch dials and horological precision. This minimalist and structured symbol becomes a key visual marker of the brand.

The Colors: A contrasting yet elegant palette combining deep matte black for understated sophistication, warm sand beige, and white to ensure balance and legibility.

All brand materials were designed with a strong focus on graphic consistency. Special attention was given to textures, compositions, and lighting effects to visually convey the precision, quality, and contemporary spirit of Halden Supply.