Caran d'Ache Borealis - Motion Design Social Ad

About the Project The project is focusing on the creation of a 15-second video to promote the launch of Caran d'Ache's new 849 Borealis Set.

Goal Create a clear and luxury Motion Design for Instagram (story and reels).

Strategy A luminous and contemplative artistic direction, enhanced by subtle gradients and smooth animations, evokes the movement and ephemeral nature of the northern lights. Close-up shots highlight the pencil’s colours and refined design, concluding with a clean packshot that reinforces the brand’s premium and poetic identity.