Caran d'Ache Borealis - Motion Design Social Ad
Denis Driancourt
/ Fictive project /
Social Media Ad • Motion Design
About the Project The project is focusing on the creation of a 15-second video to promote the launch of Caran d'Ache's new 849 Borealis Set.
Goal Create a clear and luxury Motion Design for Instagram (story and reels).
Strategy A luminous and contemplative artistic direction, enhanced by subtle gradients and smooth animations, evokes the movement and ephemeral nature of the northern lights. Close-up shots highlight the pencil’s colours and refined design, concluding with a clean packshot that reinforces the brand’s premium and poetic identity.
Thanks for your attention.
You have a project in mind? Let's connect!
Like this project
Posted Mar 27, 2026
Motion Design Social Ad to promote the new 849 Borealis Set from Caran d'Ache. A 15-second video for Instagram Reels and Story.
Likes
0
Views
0
Clients
Personal Project
