Taptap Send Website Redesign (Personal Project).
Onifade Ifeoluwa
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Posted Dec 6, 2025
Redesigned TaptapSend website to improve conversion and user experience. Redesigned for purpose of creating a more accessible and visually appealing experience
Taptap Send Website Redesign Case Study (Personal Project)
Improving Conversion, Readability & Visual Clarity
Overview
Taptap Send helps people send money instantly and affordably to loved ones in emerging markets. While the platform’s service is powerful, its marketing website lacked the clarity, visual hierarchy, and usability needed to convert first-time visitors consistently.
I redesigned the website to enhance the conversion flow, refine messaging, and create a more accessible and visually appealing experience.
the current website design on the left, my proposed design on the right
The Problem
After reviewing the live site, I identified three core issues:
1. Weak Conversion Hierarchy
Key CTAs (“Send Money”, “Download App”) were visually subtle and didn’t guide users toward action.
The hero section also lacked a defined direction, making it harder for users to understand the next step.
2. Low Readability & Information Density
The typography scale, spacing, and content layout made important information easy to miss.
User benefits, country availability, and compliance badges were not grouped strategically.
3. Inconsistent Color Usage
While Taptap Send uses a signature green, the site over-relied on it in multiple elements.
This created visual fatigue and diluted the emphasis on CTAs.
Goals
✔ Increase conversion by improving CTA visibility and guiding users through a clear journey.
✔ Boost readability by restructuring layout, spacing, and typography.
✔ Optimize color usage to create a calm, balanced interface with intentional contrast.
✔ Make the product feel more modern, trustworthy, and credible.
the current website design on the left, my proposed design on the right
Research & Insights
I benchmarked similar remittance and fintech brands (e.g., Wise, WorldRemit, Sendwave, Grey, Piggvest).
Patterns observed:
Clear 2–3 word value propositions
A strong, single CTA above the fold
Trust reinforcers (regulatory info, testimonials, partner logos) placed early
Consistent spacing and simplified color usage
These elements informed my redesign direction.
The Redesign Approach
1. Hero Section Reimagined
Before: Overly text-heavy with distributed visual focus.
After:
A sharper one-line value proposition
A dominant primary CTA
A supporting secondary CTA for alternative actions
A cleaner layout with improved eye tracking
Live exchange rates/fees are placed where users expect them
Outcome: A more decisive, action-driven landing experience.
the current website design on the left, my proposed design on the right
2. Visual Hierarchy & Typography
I introduced:
Larger headings for scanning
Increased line-height for better legibility
Better spacing between sections
A structured flow that moves from “What Taptap Send does” → “Why trust us” → “Where we operate” → “Take action.”
This reduced cognitive load and improved comprehension speed.
3. Smarter Color System
Instead of using green everywhere, I split roles for colors:
Black → CTA + highlights
Shade of green → Background + containers
Deep accents → Section dividers and emphasis
This created contrast, balance, and visual breathing room.
the current website design on the left, my proposed design on the right
4. Increased Trust Elements
Fintech products rely heavily on credibility. I:
Expanded regulatory badges. (To be added)
Introduced clearer testimonials
Grouped compliance and security messages
Added partner flags and corridor availability more prominently (To be added)
All trust indicators are now visible within the first two scrolls.
the current website design on the left, my proposed design on the right
Design Outcome
The final redesign accomplishes:
✓ A clearer, more persuasive landing flow
Users immediately understand what Taptap Send does and how to start.
✓ Stronger brand perception
Modern layout, refined typography, and controlled color usage improve credibility.
✓ Higher conversion potential
Focused CTAs, simplified content, and better trust indicators lead users to take action faster.
Conclusion
This redesign aligns the Taptap Send website with user expectations for fintech platforms, simple, trustworthy, and action-driven.
The result is a more polished experience that communicates value clearly and encourages users to convert with confidence.
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