Secondate Redesign

Jessica Widjaja

Overview ๐Ÿ”Ž

Secondate Beauty is an Indonesian beauty brand that promotes self-confidence and self-acceptance. They believe that everyone's story is different and each person's story is their beauty. Secondate encourages people to be true to themselves and to accept their own beauty.

Process ๐Ÿ›ฃ๏ธ

Old Design Audit ๐Ÿ”

Analysis Results:
Icons and buttons are not visible, leading user unsure that it is clickable
It's hard to find products in the product list
The different sections in the product details page are not distinguishable

Style Guide ๐ŸŸข

Final Design ๐Ÿ–ผ๏ธ

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Posted Apr 13, 2023

Redesign Secondate Website to improve visibility and user experience

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