Secondate Redesign
Jessica Widjaja
Overview 🔎
Secondate Beauty is an Indonesian beauty brand that promotes self-confidence and self-acceptance. They believe that everyone's story is different and each person's story is their beauty. Secondate encourages people to be true to themselves and to accept their own beauty.
Process 🛣️
Old Design Audit 🔍
Analysis Results:
Icons and buttons are not visible, leading user unsure that it is clickable
It's hard to find products in the product list
The different sections in the product details page are not distinguishable
Style Guide 🟢
Final Design 🖼️
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Posted Apr 13, 2023
Redesign Secondate Website to improve visibility and user experience
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