Wilsgård has been part of Norway's seafood industry since 1983. Based on the island of Senja, they are a well-known name in the market, one that carries both heritage and the expectations that come with it.

The rebrand needed to honor that history while giving the company a sharper, more confident presence. The Å became the anchor of the identity, its circle replaced with a cross-section of salmon, connecting the letter directly to the product. A small change with a clear meaning, carried across packaging, logistics, and everything in between.

Credit

Development: Magy Media Photography: Kjell-Petter Hetland