2003 HAYÂLKAHFFÉ COFFEE HOUSE: BRANDING THESIS OF A 3RD PLACE

Brand Designer

Graphic Designer

Researcher

Adobe Illustrator

Adobe Photoshop

PRESENTATION OF PROFESSIONAL EXAM, UNUM, MAY 2003

I started writing the thesis in the year 2000 in a class of my last semester of Graphic Design. I finished writing it in 2002, then did my social service full time for 6 months teaching art in public schools and finally got my license in 2003 after approving my oral exam and presentation of prototypes and branding (back then we called it Graphic Identity Design).

One of the most transcendental effects of this thesis work in my future would be that my teachers and tutors for the thesis all suggested me to definitely use my handwriting and graphics integrated to the design. That there was something original that would help me stand out.

Hayâl in Turkish primarily means "dream" or "imagination"

It can be used to express various related concepts:

Dream or wish: Hayâl refers to a desired outcome or aspiration.

Imagination: It describes the mental faculty of creating images or scenarios not present in reality.

Fantasy or illusion: Hayâl can also denote something that is not real or exists only in one's mind.

Daydream: It can be used to describe thoughts or visions experienced while awake.

Social Service in Atizapán, Estado de México. This was my first Art School Program ever designed and from it many years afterwards applying the same techniques of inspiring and facilitating tools for creativity to children. Started in this mandatory program to get my Professional License and remained a constant in my life.

This was an idea montage (more like a vision board) I made somewhere around the 2000s of what I wanted to create with all the ideas I got from doing the thesis and the travels I took to learn about those societies that created community spaces around coffee and food. I also included in the idea my home and art studio. What a great vision! I still plan to create it someday.