TROPICALIA™: LUXURY BRANDING, PRODUCT, MARKETING & eCommerce

AI Artist

eCommerce Marketer

Creative Director

Affinity Designer

Midjourney

Shopify

BESPOKE 100% PURE & SUSTAINABLE SILK SCARVES HANDMADE IN LONDON, UK.

I always try to incorporate my handmade branding if the style allows, in this case, I think this brings a balance between AI and graphic digital images, to the bespoke, luxury, handmade products I aimed to create in Tropicalia Lifestyle.

Screen recording of Tropicalia Lifestyle website launched in October 2023 with a 150 pattern collection of Silk Scarves.

THE CREATIVE JOURNEY WITH TROPICALIA LIFESTYLE IN 2023-2024

I've always been inspired by the vibrant, eclectic spirit of the Tropicalia movement in 1960s and 70s Brazil. The beautiful, colorful music, art, and culture of that era have been a constant source of inspiration for me as a designer and entrepreneur.

That's why, in 2023, I launched my brand - Tropicalia Lifestyle - focused on creating luxurious, bespoke silk scarves that captured that same tropical, handmade aesthetic.

I was determined to blend the digital tools I was learning, like Midjourney and Affinity Designer, with my artistic sensibilities honed over 25+ years as a designer.

The process was advantageous, if not without its challenges. I used Midjourney to generate initial pattern ideas and advertising imagery, then refined and finalized the designs in Affinity. For the shop and social media I used some ideas and copy from ChatGPT.

The result was a collection of 100% organic silk scarves, produced in London, that embodied the vibrant, eclectic spirit of Tropicalia.

I created a robust social media campaign, using scarf designs as the focal point, to build an audience and drive traffic to the site. Unfortunately, the project hit a roadblock when my intellectual property was stolen by copycat manufacturers.

It was a heartbreaking setback, but one that has only strengthened my resolve to protect creators and use technology responsibly.

Today, I'm exploring new ways to revive Tropicalia Lifestyle and get these beautiful scarves into the hands of customers who appreciate the craftsmanship and cultural significance behind them. I am open to sell the whole collection and Brand if that interests you!

I understand there is AI in everything that our world implies today, but I will continue to use the models as TOOLS. I will always protect my work because I know its value and I consider myself the creator, the one who designs and has the knowledge to produce and solve problems.

Social media content for the Fall-Winter season of 2023-2024

This seal of quality for the bespoke creations was created with Walle-3 and adapted, retouched, and enhanced in Affinity.

These illustrations were created with many others for a very specialized blog about the history and culture of the Silk Road and how these little cocoons changed the path of the civilizations. It was a great subject and an industry with so much life and stories to tell through images and examples of historic patterns and collections of silk scarves from around the world.