Our shop was built with very dedicated information of the origin, process and especially a thorough study on the health benefits that each product brings to the organism. It was not only to promote great quality products, facilitate income to farmers and myself while collaboration with our talents happened but to educate the public on what the importance of choosing the best elements of nutrition available in organic products like the minerals, the vitamins and other indispensable nutrients in real food. It was very peculiar that most of our clients where foreigners living in Mexico, used to searching the web for local and organic pure products, whereas in Mexico people are still considering "natural" food healthy, for lack of information precisely in the real damages of processed foods and the ingredients that are available in supermarkets.

Creating the labels and product design of the Vanilla Extract was the first stage of the project. The labels have a hand drawn illustration that I aimed to resemble victorian labels combined with the natural vines of Vanilla and my own graphic style, I was very happy with the result because the bottle and the frame matched to perfection! This looks got me lots of sales in the marketplace, since all my competition of Mexican Vanilla Extract look absolutely generic, soul-less. This was clearly the influence in the perception of the public about the origin, quality and purity of the product we carry in the shop.

I decided to create the pictures for the products with my own capacities since my objective was to show the real products, non edited, non greenwashed, just the real deal the clients will get and to keep it as artisanal and real for Botaniks.

Respecting the artisanal origin of the products, the whole branding was handmade as well. The first application was the Vanilla Extract and the labels for it. This was always the premium product since it is truly hard to get PURE extract from the community's farms which produce it as a collective and sold this in bulk and unlabeled, loosing all the value of their privileged land and culture which is the only one that has used vanilla pretty much as people today use medicinal cannabis. This extraordinary orchid endemic of Papantla, Veracruz has to be fertilized by hand at very early hours and on the precise time. The beans are cut green and spend up to 1 year drying slowly in the sun and creating the oils that produce its amazing smell. I seriously went deep on this, I am absolutely in love with it! I use it for everything, everyday, since 2017, a privilege!