Brand Design Concept: Mavis Beaumont (Survival of The Thickest)
Ericka Ige
Welcome to Mavis Beaumont's World of Inclusive Styling!
I needed to build my portfolio so I took inspiration from my Netflix Binge. If you haven't watched Survival of the Thickest, you should.
Mavis Beaumont is a size-inclusive NYC stylist who wants to make it big in the fashion world. She suffers a devastating breakup and decides to live her messy single life on her own terms. Nothing's going to stop her from becoming a boss bitch.
Color Palette is inspired by her vibrant personality but also keeps it sophisticated for the growth she wants to see in her business.
The primary logo has typography that includes whimsical elements but again is also elevated like a household fashion brand. It celebrates who she is but doesn't take away from how serious she feels about her clientele and fashion.
The Secondary Logo I wanted to have the MB brand mark that could stand alone and a plainer less whimsical version of Mavis Beaumont.
The Alternative Logo includes what she does but with the brand mark that could fit on elements like mugs, t-shirts, etc.
I created fun sayings that she frequently says on the show.
AI-Generated Images- I didn't want to use the actual images from the show because of copyright so I created some AI Images for a website, social media, etc
Business Card Mockups
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Posted Aug 7, 2023
This brand identity concept for Mavis Beaumont's Styling showcases a powerful & empowering approach to fashion. The brand offers styling services tailored
