Built with Framer

Built this landing page in Framer for a German AI payroll pl...

Manuel Dieguez

Built this landing page in Framer for a German AI payroll platform using something I call "human-first storytelling."
The challenge? Payroll professionals are naturally skeptical of AI. They don't want to feel replaced, they want to feel empowered.
So instead of leading with tech specs, I started with their daily struggles. Then showed how AI actually solves them through an interactive bento grid that lets visitors explore features at their own pace.
The storytelling flows from pain points to solutions, making complex AI feel approachable while still showcasing all the technical capabilities.
What's your take? Does this storytelling approach make AI feel more trustworthy for traditionally conservative industries?
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Posted Oct 17, 2025

Built this landing page in Framer for a German AI payroll platform using something I call "human-first storytelling." The challenge? Payroll professionals a...

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Timeline

Feb 26, 2025 - Apr 30, 2025

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Project B

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Merch & Swag | Work Collection 2025
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Project B. | AI-powered payroll platform
Project B. | AI-powered payroll platform

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