Mokana Beauty | Complete Branding

Mokana is a skincare brand inspired by the rich, natural rituals of Latin America. A culture where beauty has always been rooted in self-care, connection to the earth, and ancestral wisdom. Too often, these traditions are overlooked or forgotten in the global beauty conversation. The objective of this project was to create a brand that repositions Latin American rituals not as something niche or nostalgic, but as a powerful global reference for modern skincare and wellness.

The brand strategy and visual identity were built to reflect this purpose: bold, confident, and grounded in culture. Four custom illustrations were created to represent natural elements like waves, leaves, and flowers, forming a flexible system for patterns, backgrounds, and animated visuals. A vivid color palette brings the brand to life, drawing from fruits and botanicals native to the region, such as guayaba, lulo, papaya, and aloe.

The result is a brand that feels alive, rooted, and unapologetically vibrant. a celebration of Latin American self-care, reimagined for today.