When Hedra reached out to me, they wanted a hype video to showcase the platform and teach how to create and customize characters.

I suggested that we let the characters themselves explain like in a Youtube tutorial video that led to the video you just saw.

Using Hedra itself to create the characters, After Effects for the animations, Premiere Pro for some quick edits, Photoshop to prepare my own assets, Figma to source the assets from their website, Logic Pro for sound design and a myriad of AI tools to polish the final product I was able to achieve the result shown above.