The team approached me with a video from a competitor similar to the one showcased here that had gone viral. The main challenge was making it our own and aligned with the brand.

It all started with me manically watching the reference video over and over again to then preparing the assets using Adobe Photoshop and Figma with the use of screenshots and recreating Twitter's UI on my own.

Then I got to After Effects and did my thing with keyframes and masks and after 16 versions we reach the one presented to you in this case study.