Luana always had a passion for crocheting leis for special events like graduation, birthdays, and weddings. She needed a logo that is professional, yet fun.

Luana came to me with the idea of using her signature flower crochet pattern as the main focal point for her logo without it resembling Celtic knots. The representation of Hawaii was also really important. We decided to go with a colorful and bold rainbow color scheme (since Hawaii is known as the “rainbow state”) and keeping the text a dark blue color for legibility. The Hawaiian Island chain begins with the Big Island as a larger rosette then working its way down, becoming smaller and utilizing less “stitches” to resemble the rest of the chain.