Conversion Kite is a structured CRO checklist platform designed to help eCommerce store owners identify friction points, improve UX, and optimize conversions page by page.
I worked on the full Framer development and checklist system implementation.
Overview
The goal was to create a clean and scalable platform where users could:
Browse CRO checklist collections
Explore page-specific optimization sections
Track completed checklist items
Save progress between sessions
Discover CRO resources and tools
The experience needed to stay lightweight and easy to navigate despite having a large amount of checklist content.
Challenges
Scalable checklist architecture
One of the biggest challenges was structuring the CMS to support:
Collections
Sections
Checklist items
Dynamic relationships
while keeping everything easy to manage and scalable for future updates.
Progress tracking & persistence
The checklist system required custom logic to:
save checked items
persist progress with localStorage
sync checklist states
export checklist content dynamically
Several edge cases had to be solved around rendering and saved states.
Large content organization
The platform contains hundreds of CRO checklist items across multiple pages.
A key challenge was preventing the UI from feeling overwhelming while still keeping everything accessible and easy to scan.
The solution focused on:
grouped sections
clean spacing
minimal UI
strong typography hierarchy
Development
The project was fully built in Framer using:
Framer CMS
custom code components
dynamic checklist rendering
localStorage persistence
responsive layouts
SEO structure
Result
The final result is a modern and scalable CRO checklist platform that makes complex eCommerce optimization workflows easier to understand and execute.