The Challenge Gather AI had developed impressive autonomous drone technology for warehouse inventory management, but was struggling to gain market traction. The company was positioning itself primarily as a hardware/robotics solution in a market skeptical of robotics' ROI, and its messaging focused on technical capabilities rather than business outcomes. The sales cycle was long, and the company needed to reposition to attract both customers and additional investment.

I led a comprehensive repositioning effort that transformed Gather AI from a 'robotics company' to an 'inventory intelligence platform' that happens to use autonomous drones for data collection. This fundamental shift focused on the business value of the inventory insights rather than the technology used to gather the data, resonating more effectively with supply chain executives who care about outcomes rather than methods.

Conducted stakeholder interviews across the company to align on core value propositions and technical differentiation

Performed competitive analysis and market positioning to identify untapped opportunities in the inventory management space

Developed a new brand story and messaging hierarchy that emphasized business outcomes over technical specifications

Redesigned the website content and sales-enablement materials to reflect the new positioning and simplify the complex value proposition

Created a streamlined go-to-market strategy with clear targeting of high-value use cases and industries

www.gather.ai