CTR Surge for Tech-Review Channel

Jonathan Marshall

SEO Specialist

Social Media Manager

Social Media Strategist

YouTube

Content Creation

A tech-review channel felt stuck at ~4 % click-through. They handed me a backlog of 15 videos that were under-performing.

My Role & Process

Keyword clustering: Built pivot charts to identify low-competition / high-intent terms.

Title lab: generated 12 A/B headline variants, stress-testing for tension, keyword density, and truncation on mobile.

Thumbnail science: used the 3C framework (Contrast, Curiosity, Clarity) plus eye-heatmap simulations to pick one focal point.

Metadata sync: rewrote descriptions with “bucket brigade” copy, front-loaded tags by search volume, and stacked inverted pyramid storytelling.

Outcome

Average CTR: 4.1 % → 8.9 % across the batch.

Impressions: +126 % as the videos resurfaced in browse/home.

RPM lift: 29 % because higher tech-hardware RPMs followed the traffic spike.

What this shows: I fuse SEO, behavioral psychology, and design so the algorithm can’t look away.

Here are some sample titles: The Samsung Galaxy S24 Ultra: A Hidden Power! (Curiosity, Excitement)

The Shocking Truth About S24 Ultra Performance (Surprise, Revelation)

S24 Ultra vs. The Competition: Who Wins? (Tension, Excitement)

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Posted Jun 7, 2025

Improved click-through rate using title rewrites, thumb redesigns, and CTR-driven video sequencing for a growing tech channel.

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