🪧 Overview

It’s Time For Everyone is a movement initiated by Toyota Indonesia to support and contribute to achieving carbon neutrality in Indonesia, through Waste Stations built to facilitate inorganic waste collection. The objective of this project is to promote the movement at the GIIAS 2024 by offering an immersive experience to calculate the visitors’ carbon footprint and gain insights into reducing their carbon usage through an interactive 65” LED touchscreen display.

Catch visitors’ attention for using the calculator: We all know that it's hard to catch visitors’ attention during a crowded event like GIIAS. We won't catch visitors' curiosity if we don't create something standout or distinctive. This is especially true for serious topics like reducing carbon footprints or raising sustainability awareness.

Gather visitors’ interest in downloading the mobile app: At busy events, visitors are bombarded with information, activities, and stimuli. They often have limited time and may not want to spend it downloading and learning to use a new app. Additionally, visitors usually prefer instant experiences rather than taking time to download and set up an app.

Interface design for big screen real estate: Visitors may interact with the screen from various distances, so carefully considering element sizes and layout is required. Larger screens can lead to less precise touch inputs, especially for smaller UI elements. Balancing the amount of information displayed without overwhelming visitors can be tricky. Additionally, designing for visitors of different heights and abilities becomes more complex on a large vertical screen.

Attention management and quick engagement: We use high-resolution assets, motion, and engaging animations to attract visitors' curiosity and encourage them to use the calculator. We're also implementing looping elements in both idle and active states for better visual cues and to make the design more intuitive. Keeping the quick engagement principle in mind, the design features immediate interactivity and is easy to understand.

A seamless continuity experience: We use iOS and Android capabilities to use the app without fully installing it, using Apple App Clips and Google Play Instant. This way, when visitors get their calculation results, they can send the results to our server to show on the results marquee or share them directly to their social media or other platforms from the pre-installed app.

Designing for accuracy and accessibility: We’ve created the interface with careful consideration of element sizes and layout. This includes larger touch targets (buttons, sliders, etc.) and consistently organizing the main window and sections at the bottom center of the screen. This design gives visitors a better angle to experience the immersiveness of the calculator interface. We’ve also balanced the amount of information displayed to reduce cognitive load, giving visitors more time and space to complete tasks quickly.

The calculator has boosted visitor engagement at the event booth and increased app downloads, leading to new user growth for the It’s Time For Everyone app.